ANTI SOCIAL SOCIAL CLUB
ASSC is a brand founded by Neek Lurk in 2015 and now is a fixture in the streetwear universe, but the brand was never intended to exist on the scale it does today. Rather, the project was conceived as the manifestation of a mood board, reflecting the fluctuating emotions of its elusive creator. ASSC is known for its relatable graphic messaging, pastel-colored garments and unorthodox product roll-outs. Celebrities like Kanye West, Kim Kardashian, Travis $cott, and Wiz Khalifa have been spotted wearing it’s designs, generating a tidal wave of hype that propelled ASSC into the forefront of streetwear.